John Mears
Author

John Mears

Co-founder

John Mears is a founder of Sighted, where he leads strategy, positioning and the audit, and runs content systems that get early-stage B2B tech companies cited and recommended by AI.

Before Sighted, John was Head of Marketing at PhantomBuster, where he scaled revenue from $3M to $15M ARR through organic traffic. He co-founded HAVR, which was acquired in 2021. He is an AirOps-certified content engineer.

Articles by John

Content engineering

What Is a Content Engineer, and Do You Need One?

A content engineer builds the systems that keep content fresh, consistent and unique. We compared 50 content engineer profiles with 200 content marketer profiles to show what they do and when to hire one.

John Mears
John Mears · 15 min read