Content engineering
What surprised me after interviewing 20 content managers
From AI content workflows to content refresh: what 20 B2B content managers changed about their job, and what still has no fix.
Sighted Blog
Guides and original research on getting a B2B tech company recommended by ChatGPT, Gemini and Google AI. We cover where to start with AI visibility, how to keep what AI says about your company accurate, and how to publish content that AI cites.
Content engineering
What Is a Content Engineer, and Do You Need One?
A content engineer builds the systems that keep content fresh, consistent and unique. We compared 50 content engineer profiles with 200 content marketer profiles to show what they do and when to hire one.